2025 Summit Agenda

Through a curated series of panels, keynotes, and fireside conversations, the event delves into pop culture trends that are transforming the licensing landscape. Highlights include a keynote from Geena Davis on gender representation in media, deep dives into music and influencer-driven branding, kids’ content, anime and Asian media, toy storytelling, gaming adaptations, and radical collaborations in food and beverage licensing.

The day concludes with “Inside the Aisle,” a must-attend session featuring Walmart buyers sharing insights into what gets brands on shelves. With curated networking opportunities throughout the day, the X Tracks Summit positions itself as a vital bridge between entertainment, innovation, and retail.